It enhance the engagement shoppers have with your shop. Coming into the store feels like an ‘event’, where you can interact with friends, take photo-shoots like the cover girls. Make their store visit a memorable one.

Shows that you care about your customers and took extra miles to look after their every needs. Projects your brands and exciting, innovative and forward looking. Magic Mirror would earn you praise from your customers and from the media.

In his bestselling 1999 book, Why We Buy, Paco Underhill, underscores the importance of the dressing room - a retail space where, on average, a shopper spends 3.5 very important minutes. “There are more sales lost in the dressing room than perhaps in any other place in the context of the store,” says Mr Underhill. Research shows that shoppers are 47% more likely to purchase clothes when shopping with a companion than alone. Shoppers love to ask for second opinion, or more importantly emotional support, when they are making a purchase decision.

Your customers are your best ambassadors. Be part of their conversation.

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