Bring Social Shopping Into Fashion Stores
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Magic Mirror project a dress on a body as a virtual dressing room. Keep out the hassle of changing cloth in a real fitting room.
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With built-in professional SLR camera, a soft box flash in an optimised setting, it gives studio quality photos that fits for Vogue magazine cover! Make shoppers feel that they are at the centre stage and look as glam as a superstar.
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If shoppers are exited about their new look, naturally they want to share it on Facebook. With Magic Mirror, shoppers have the option to post it directly at the Magic Mirror. Alternatively, they may email it to themselves and post it afterwards.
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Tell shoppers about the discount on your products. Send out the coupon after they take the photo to lured them back on purchase and grab their interested.
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COOL VENDOR FROM GARTNER'S REPORT
Why Cool: RetailCam's Magic Mirror is an example of social networking, combining the Web with mobile devices, which has a direct impact on consumer decisions to buy at a key decision point in the in-store purchasing process. Given that, its usefulness to consumers and retailers is immediate and more valuable than many of today's other social networking tools.
Much has been made of the role of Web 2.0 and the proliferation of social networking sites, but their impact on the physical in-store shopping experience for the consumer has been relatively small so far. Magic Mirror addresses that issue by bringing social networking to the in-store environment. For example, when faced with the decision of whether to buy an apparel item, many consumers want a second opinion regarding how items look on them as they try them on in fitting rooms. Social approval - courtesy of a friend - can often be the clincher in deciding to purchase. However, this is not always possible, because many shopping trips are undertaken alone. In these cases, the retailer probably has less chance of making a sale.
Magic Mirror, through the use of a camera attached to a mirror and a computer-generated password that shoppers can e-mail or text to their friends, enables shoppers to get instant feedback and suggestions from online friends on items the shopper is considering. This example of social networking, combining the Web with mobile devices, has a direct impact on consumers' buying decision at one of the most critical junctures in the purchasing process. As such, Magic Mirror has the capability to enhance the in-store customer's shopping experience and improve the rate of sales conversion in retail stores.