About Us

Magic Mirror: Leading the industry since 2007 with combined hardware and software prowess.

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Our Team

Magic Mirror is started by a team of experienced engineers in 2007. We have combined over 100 years of experiences in hardware design, user experience and real-time programming. Having accumulated over 100, 000 research hours and evolved through many generations, we have created a state of the art interactive mirror with aesthetic hardware and a powerful software platform.

Today, we have a team of over 50 engineers dedicated to the research and development of both hardware and software of Magic Mirror. It has established itself as the global leader in interactive digital signage and it is our commitment to continuously invest and maintain our position in the industry.

Our Vision

Digital signage and photobooth are one of the fastest growing sector in the technology industry. Our vision is to create a high end hardware and software platform. Our aim is to further enhance the interactive capabilities of the unit and lower the application development cost and have a powerful yet easy-to-use management software.

  • Interactive Experience
  • Low Application Development Cost
  • Powerful Management Software
Magic Mirror - Our Vision

Research & Development

Our team consists of innovative individuals and PHD graduates and our expertises are mainly in the following areas:

Image Processing

Facial beautification, slimming algorithm, virtual dressing, background removal

Artificial Intelligence

Facial recognition, gesture recognition, kinect engineering

Multimedia Engineering

Unity 3D development, Maya rendering, flash game design

User Experience

XAML animation, usability testing, UI design

Software Development

Scalability, reliability, system architecture, multimedia management platform

Hardware Design

AutoCAD hardware design, materials engineering, hardware components integration

Our History

  • First generation Magic Mirror launched

    First generation Magic Mirror launched (2007)

  • Adidas interactive wall (2007)

  • Second generation Magic Mirror launched

    Second generation Magic Mirror launched (2008)

  • Retail Solutions Exhibition (2008)

  • Gartner’s Cool Vendor for Retail Industry Award

    Gartner’s Cool Vendor for Retail Industry Award (2008)

  • Photobooth with social media sharing and printing function

    Photobooth with social media sharing and printing function (2009)

  • Deploying in fashion retail chain (2009)

  • First Facebook photo contest campaign

    First Facebook photo contest campaign (2009)

  • Digital signage player function

    Digital signage player function (2010)

  • Photo filters as add on function

    Photo filters as add on function (2010)

  • Beneath the Lab Coat, BBC News (2010)

  • Product Catalogue at the shop floor

    Product Catalogue at the shop floor (2010)

  • Space Invaders game (2011)

  • Interactive Survey Kiosk

    Interactive Survey Kiosk (2011)

  • Catch and Win game

    Catch and Win game (2011)

  • Photo contest in fashion show

    Photo contest in fashion show (2011)

  • Slimming algorithm as add on function

    Slimming algorithm as add on function (2011)

  • Third generation Magic Mirror launched (with Kinect integration)

    Third generation Magic Mirror launched (with Kinect integration) (2012)

  • Virtual Dressing app

    Virtual Dressing app (2012)

  • Installation expanded to Ireland (2012)

  • Featured in Gadget Man, the TV series in Channel 4 (2012)

  • Retail Week Conference 2012 (2012)

  • Coupon vending app

    Coupon vending app (2012)

  • Marketing Week Live 2012

    Marketing Week Live 2012 (2012)

  • Digital superimposition for virtual try-on

    Digital superimposition for virtual try-on (2013)

  • Gesture recognition to interact with Magic Mirror

    Gesture recognition to interact with Magic Mirror (2013)

  • Fourth generation: Metal-made mobile units launched (comes with wheels)

    Fourth generation: Metal-made mobile units launched (comes with wheels) (2013)

  • Featured at festive event in shopping mall (2013)

  • Immersive and interactive advertising experience (2013)

  • Chinese version UI. Expanding installation to Asia

    Chinese version UI. Expanding installation to Asia (2013)

  • Car Racing game (2013)

  • Control panel version 1.0 launched (2013)

    New features: Photo gallery, health check and usage log

  • Installation expanded to 5 continents

    Installation expanded to 5 continents (2013)

  • Personal shopping assistant at fitting room (2013)

  • Flush mount installation (2013)

  • Interactive advertising app (2013)

  • Fun Costume app (2014)

  • Eyewear Virtual Try-On for fashion industry (2014)

  • Control panel version 2.0 launched (2014)

    New features: asset management, email and social media configuration

  • Magic Mirror for wedding boutiques

    Magic Mirror for wedding boutiques (2014)

  • Hair Color Studio app

    Hair Color Studio app (2014)

  • Samsung Futurescape Retail Pop-up

    Samsung Futurescape Retail Pop-up (2014)

  • Animated E-Card

    Animated E-Card (2014)

  • Color-changing outfit app

    Color-changing outfit app (2014)

  • First generation Magic Signage launched

    First generation Magic Signage launched (2014)

  • Intelligent Props app (2014)

  • Instaprint App

    Instaprint App (2015)

  • Animate GIF app

    Animate GIF app (2015)

  • Facial recognition for Wear and Compare

    Facial recognition for Wear and Compare (2015)

  • Maison d’Influence party at Paris, France

    Maison d’Influence party at Paris, France (2015)

  • Photo check-in at Disney

    Photo check-in at Disney (2015)

  • Control panel version 3.0 launched (2015)

    New features: event management, apps scheduler, customization capabilities for more apps

  • Background removal function

    Background removal function (2015)

  • Flight Case to transport Magic Mirror (2015)

  • Photobooth for weddings (2015)

  • Pong game (2015)

  • Photobooth Asian Beauty edition launched

    Photobooth Asian Beauty edition launched (with beauty retouch function) (2015)

  • Magic Mirror at Swarovski festive event (2015)

  • Facial Expression Recognition for Mood Teller app

    Facial Expression Recognition for Mood Teller app (2016)

  • Flipbook app

    Flipbook app (2016)

  • 20x apps launched

    20x apps launched (2016)

  • Retail Week Live (2016)

  • Showcase in Naked Entertainment TV Show

    Showcase in Naked Entertainment TV Show (2016)

  • Second generation Magic Signage launched

    Second generation Magic Signage launched (2016)